According to a report from Bloomberg in 2016, the LGBT purchasing power is near $1 Trillion Dollars, far above any other minority group. The same report stated purchasing power for African Americans was estimated at $1.2 trillion, Hispanic about $1.3 trillion, and Asians approximately $825 billion. The same calculations were used to estimate the LGBT buying power, which indicated total U.S. disposable income last year was $13.5 trillion, according to the Selig Center. Read the full report here and here.
By supporting LGBT organizations, you are part of a strong and growing group of companies that understand this demographic is loyal to their supporters, and has above average discretionary income, and increased social influence.
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